The Boston Globe Calendar Section Redesign
Dining and Cheap Eats Page Redesigns
It is a popular practice for restaurants to clip and display the Calendar's Dining and Cheap Eats reviews, but prior to the Calendar redesign, you couldn't usually see that the review had come from the Boston Globe. Once the article had been cut out of the paper, the Globe name fell off the page. This was an important missed opportunity for the newspaper to make itself more visible in the community.
A variety of other challenges faced these pages as well. As was the case throughout the old Calendar section, the typography was outdated and out-of-synch with the rest of the paper. The display quote style was particularly awkward. The two-line headline format was too long and cumbersome. The title "Dining" didn't adequately distinguish that column as focusing on upscale dining (entrees over $10); the "Cheap Eats" titile seemed self-evident.
Solutions Proposed
I placed the Boston Globe logo above the column titles so that when the articles were clipped, the Globe logo would always be prominently displayed. I updated and simplified the typography. I changed the headline format from two lines to one line. The name of the "Dining" column was changed to "Dining Out" to reflect its upscale focus and to more clearly differentiate it from the "Cheap Eats" column.
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